Pay Attention to Page Title Length
Google will display 50-60 characters of a page title in the search results before cutting it off. You should aim for page titles that are around 55 characters or less including spaces for optimal page title seo.
The length of your page title affects its presentation in the search engine results page. If it’s too long, it’ll be truncated. If it’s too short, Google might decide not to show your page in the search results at all. Or simply overwrite your title.
To be safe, make sure the most important or descriptive words in the keyword are towards the beginning so they’re less likely to get cut off. A good page title will be structured like this: Primary Keyword – Secondary Keyword | Brand Name.
Note that longer titles may work better for social sharing in some cases, and some titles are just naturally long. While it’s good to be mindful of how your titles appear in search results, there are no penalties for using a long title.
Write unique titles for every page
Every page on your website is unique and it needs to be treated as such. It’s important to have specific, descriptive titles for each page on your site. The Page title should reflect the individuality of each page. Unique titles help search engines understand that your content is yours and establishes value to the reader resulting in better click-through rates.
The page title SEO on each page of your website needs to accurately describe what’s on that specific page. Page titles that are easy to understand and attract highly engaged users is marketing gold.
If you have hundreds or thousands of pages, it may seem impossible to craft a unique title for every page. Modern CMS and code-based templates allow you to at least create unique data-driven titles for every page of your site.
Use your target keyword
Every page on your website should answer a question or provide valuable information someone is searching for. Your website will be more useful to searchers if it ranks in search for the right term. This is extremely important. A well-crafted title should include your target keyword. So for each page, you should have a target keyword (or a few) in mind.
Google’s algorithm uses the page title as one of the main ways to determine what a page is about. A good title helps both search engines and users understand what the page is about. Having your keywords in the title is a step towards that direction. That makes it clear to Google that this page is relevant for anyone searching for that specific term.
It is helpful to have a few descriptive terms in the title. But it is overkill to have the same words or phrases appear multiple times. There are no penalties built into Google’s algorithm for long titles. There will be challenges when you stuff your title full of keywords creating a bad user experience. Example: Buy Fishing Lures, Best Fishing Lures, Cheap Lures, Fishing Lures for Sale.
This kind of keyword stuffing can make your results look like spam to Google and to users.
Create titles for users and not search engines
This is also very crucial. Your titles should be interesting enough to catch and hold the attention of searchers. While page titles are very important to SEO, remember that your first goal is to attract clicks from well-targeted visitors. These visitors are likely to find your content valuable.
It’s important to think about the entire user experience when you’re creating your titles and keyword usage. The page title is a new visitor’s first interaction with your brand when they find it in a search result. They should convey the most positive, important and accurate message possible.
Avoid vague headlines like “Home” for your home page, or “Profile” for a specific person’s profile. Do not use unnecessarily verbose or long titles. They will get truncated when they show up in the search result listings page and be less effective.
Outsource your SEO auditing
Consistent SEO plays a vital role in helping you achieve your goals. You can not spend a week dedicated to SEO and be done with it for the next three months and expect success. You need to actively track your progress adjust as required. An SEO company will offer you guidance in a constantly evolving industry with optimal strategies changing. Their sole purpose is to help you improve your visibility online.
An SEO company will help place keywords in your page titles to help Google rank your page. They add well written, keyword rich copy to underperforming landing pages. These SEO professionals also provide a range of services. Including auditing your site, developing a tailored SEO strategy, and implementing the tactics that will help your business rank for keywords and gain organic traffic through search engines.
Outsourcing to a solid SEO company will give your website a great chance of placing highly in search engine rankings. Rankings that will drive a higher volume of relevant traffic to your website. Within months of having your website SEO outsourced to the right people, you can find that your website’s traffic skyrockets.
Regardless if your goal is to optimize your page title or drive traffic to your website in order to increase your profits or your website’s popularity, ensuring your page titles are optimized put your site on the right track!
For more technical and detailed information check out Google’s Developer page here: Page Title SEO.